Naïma Ben Ayed is an award winning type and graphic designer from France and of Tunisian heritage. She holds a master's degree in Création Typographique from École Estienne in Paris.

After working with various studios for ten years between Paris and London, she established her independent practice, where Latin and Arabic type design coexist with visual communication. Her approach to design is centered on storytelling through letters.

She is one half of La Bureau, a cross-continental collaboration with Francesca Bolognini, based in Los Angeles, CA. Together, they form a virtual studio dedicated to designing typefaces that bring Arabic and Latin scripts into dialogue, informed by their Mediterranean heritages. Their first typeface together La Grotesque is available at TPTQ Arabic.

Naïma regularly leads type design and digital lettering workshops, most recently at Pickle Bar (Berlin), ESAV Marrakech, and Le Signe (Chaumont). Beyond teaching, she explores ways to make type design pedagogy more accessible, including a multi-script type design program published on Futuress. Together with Khajag Apelian she is working on an Arabic Type Design Workbook. 

Naïma Ben Ayed is a Provence born, Paris graduated (FR), London based (UK), type & graphic designer. After working for/with different studios for about 10 years, she recently set up her independent practice where Latin + Arabic type design and visual com-munication sit at the same desk. 
Her approach to design is telling stories with letters. She regularly leads type design and digital lettering workshops and is particularly interested in opening up the discipline to novice audiences. She is part of the Alphabettes community and their mentorship program.

Photography © Egle Trezzi

Photography © Egle Trezzi